In the past, jewellery was most often bought for a special occasion or to celebrate a milestone.
Now jewellery purchases, like a new pair of beautiful earrings, are a more regular occurrence.
New business owner, Elisha Ham from Dalby, loves that more women are treating themselves to something nice.
Mrs Ham recently bought Entire Me, an online earring business offering affordable and on-trend pieces.
With a great love of jewellery – and earrings specifically – Mrs Ham jumped at the opportunity to buy a business selling beautiful things.
“I’m on the rollercoaster ride of a new business owner, but enjoying everything there is to learn,” she said.
And, with ladies looking for fashionable, unique designs that are affordable, the Entire Me brand is set to grow.
One of the unique services Entire Me offers is an outfit matching service.
Customers are invited to send through photos of their outfit and Entire Me will match it with the perfect earrings.
Many Dalby ladies used this service for the recent picnic races.
“I’ll often hear customers say, ‘I’ve been searching everywhere and can’t find anything to match’,” Mrs Ham said.
“It’s so satisfying to complete an outfit for a customer.”
Thanks to the Business Navigator eCommerce Peer Group, Mrs Ham is fast-tracking her Shopify talents and learning the necessary skills to operate an eCommerce business.
Business Navigator marketing advisor Ailsa Cass is supporting Mrs Ham and her new business on this journey.
“Elisha has her customers at the forefront of her mind when it comes to her online marketing strategy and we are working to ensure the customer’s journey to conversion is simple and easy,” Mrs Cass said.
Business Navigator Western Downs is supported by Shell’s QGC business and delivered by Toowoomba and Surat Basin Enterprise.
The social investment program contributes to a strong and diverse economy within the Western Downs.
Check out Entire Me’s earring collections on its website: www.entireme.com.au