Managing farm workers just got easier with the official launch of the People in Paddocks (PIPA) app, a first-of-its-kind, hands-free workforce management app designed specifically for Australian agriculture.
PIPA is unlike anything on the market, with this groundbreaking tool set to transform the way farms hire, train and
manage staff.
Following successful beta testing with trial farms, PIPA is now live, providing farmers with an all-in-one, seamless solution to workforce challenges.
Founder Samantha Pritchard, a highly experienced HR and WHS consultant in agriculture, created PIPA to eliminate the common frustrations of managing farm workers.
“You know how it’s really difficult to source farm labour and then when you do hire new workers, they’re generally little angels for the first week until the minute you turn your back and all of your training and rules go out the window?” said Samantha.
PIPA provides the solution. The platform connects farms with a pool of skilled ag workers while ensuring staff remain productive, compliant and proactive about safety every shift.
Momentum builds following EvokeAG 2025 showcase
Fresh off a successful showcase at StartUp Alley at EvokeAG 2025 in Brisbane, PIPA captured the attention of
industry leaders, investors and farmers looking for innovative workforce management solutions.
“EvokeAG provided an incredible opportunity to showcase how PIPA is changing the game for farm workforce management,” Samantha said.
“The response was overwhelmingly positive, with many farms eager to adopt a tool that makes hiring and managing staff seamless.”
Why farmers are adopting PIPA
Since its beta launch, PIPA has already seen strong adoption, with early users reporting significant improvements in staff efficiency:
* Workers are clocking in every shift and actively reporting hazards.
* Safety training is being completed without reminders.
* More than 50 ag workers have already created profiles and are looking for jobs.
Key features driving adoption
* A searchable database of ag workers with skills and licence verification.
* Neurodiverse & multilingual training resources, including video tutorials.
* GPS location tracking, fatigue management & digital timesheets.
* Automated safety compliance & performance tracking linked to KPIs.
Farmers backing PIPA’s impact
One of the first farmers to implement PIPA and successfully recruit a staff member through the app is already seeing the benefits.
Having worked with Samantha for more than three years in her consulting business, he immediately saw the value in PIPA.
John Bennett of Bennett and Bourchier in Lawloit, Victoria shared his experience:
“PIPA is the latest tool from Sam and People in Paddocks to ensure we continue on our quest to be an employer of choice and that our team are productive, efficient and safe on every shift,“ Mr Bennett said.
“The model reflects Sam’s overall philosophy of working closely with her clients to ensure the highest standard of workplace safety
and culture.”
