Agricultural businesses across the Darling Downs have taken advantage of the opportunity to expand their online presence through a new Toowoomba and Surat Basin Enterprise (TSBE) E-Ag program.
As part of this program, Molly Wagner, TSBE’s export officer, has worked with local businesses to develop new skills for food and agricultural businesses across the region, helping to grow their online sales.
Ms Wagner said the E-Ag program was designed to demystify the challenges around online sales for participants.
“This program has helped align internal processes to meet buyer demands and assist commercialising their e-commerce product offering,” she said.
“As part of the program, we work with each business to understand their current position, look at how they could expand their online presence or focus their e-commerce journey on a targeted range of products that offer the greatest potential for success.”
Ms Wagner has recently worked with Victoria Hill Lamb who launched a new website to showcases their passion for the land, their core principles of animal welfare and the value happy sheep.
She said that the launch of Victoria Hill Lamb’s new website was an exciting step for them and helped to promote their product to more consumers around the country.
In fact, after the E-Ag program Victoria Hill Lamb decided to employ a representative dedicated to their sales and marketing effort, Charlotte Smith.
“I am passionate about helping regional Queensland agri-food companies such as Victoria Hill Lamb develop their story and connect with consumers,” Ms Wagner said.
“This program is one way of enabling producers to create a true paddock to plate experience for consumers and capitalise on the growing e-commerce trend for fresh food.”
Ms Wagner graduated from the University of Queensland, with a Bachelor of Business and a Bachelor of Arts, majoring in International Business, International Relations, Journalism and Mass Communications.
Born and raised in Toowoomba, she is passionate about regional Queensland accessing international opportunities.
