The official countdown to Beef 2024 is underway, marking 12 months to go to the country’s largest beef industry exposition.
Beef Australia Chairman Bryce Camm said with the event taking place between the 5th and 11th May 2024, anticipation is building for what promises to be a spectacular showcase of the Australian beef industry.
“It’s hard to believe that we’re here today, celebrating the event being just 12 months away”, Mr Camm said.
“Since its inception in 1988, the event has grown and evolved to become the flagship event in the Australian beef community that provides the opportunity for industry leaders, farmers, producers, consumers and everyone else in between to connect, share ideas, and showcase the very best of the Australian beef industry to the world, and the 2024 event will be no exception.
“Over the course of the week, we’re expecting to meet over 115,000 visitors from across the country and 10,000 international delegates back to the gates or online via our new Beef TV program.
“The program is shaping up to be one of the best yet, with more beef, more trade, more tech, more education, and more entertainment across a brand-new precinct-based program.
“On behalf of the Beef Australia Board of Directors, we look forward to welcoming you to the 2024 event and together, showcasing the diversity of the Australian beef industry to the world and its contribution to the national economy”.
Federal Agriculture Minister Murray Watt joined the Beef Australia Board in Rockhampton to mark the start of the official countdown.
“Beef is a massive event on the ag calendar, and has huge benefits for Central Queensland and the whole nation,” Minister Watt said.
“I’ve been to Beef twice before and I’m looking forward to returning, to spruik the industry as Agriculture Minister.
“The Albanese Government has contributed $6 million to Beef 2024 because we believe in the beef industry’s future. The impact this event has on the local economy and the trade deals it attracts for Aussie farmers last well beyond the event itself.
“With this extra funding, we’ll be able to see even more commercial exhibitors get a shot on the international stage and I’m confident Beef 2024 will be bigger and better than ever.”
