Get the latest news to your email inbox FREE!

REGISTER

Get the latest news to your email inbox FREE!

REGISTER
HomeNewsFighting the good fight

Fighting the good fight

Did you know 99 per cent of the 50,000 tonnes of tinned tuna Australians eat annually is imported? And less than a third is certified as sustainably fished?

Well, as a nation, we consume 336 million servings of the affordable, nutritious form of protein annually, with the product sourced from foreign waters.

When Kate Lamason learnt about Australia’s reliance on imports in 2015, her husband Rowan was commercial tuna fishing off the Cairns coast using cameras, electronic logbooks and vessel monitoring systems to meet our domestic fishery’s strict sustainability standards.

She was shocked at the double standard.

“Rowan is a fisherman and he was catching incredible, sustainable, high quality fish and yet we’re at home eating tuna from overseas!

“So, in Australia there are 37 tuna fishers complying with rules and regulations to ensure the future of the fishery and working hard for their families and they’re not even on our supermarket shelves.

“It doesn’t sit well with me at all so we started manufacturing our own.”

In 2015 Rowan and Kate founded Little Tuna using their sustainably-caught wild Australian albacore tuna. They taste-tested the recipes developed in their kitchen on willing friends and family.

“We’re very fussy fish eaters,” Kate said. “And we went through a lot of trial and error trying to get the perfect salt content and the perfect oil content to showcase the amazing fresh flavour of the fish.”

The Australian-owned and sourced food manufacturing business sells its high-end tuna in glass jars – “so you can see the high quality and beautiful fresh fish inside“ – online and in more than 150 health food, seafood and independent stores across the country.

Ms Lamason admits that running a 100pc Australian manufacturing business presents challenges.

“It’s not an easy place to manufacture or to even have a business that is 100pc Australian,“ she said.

“Australians look at price points a lot, so we constantly have to be very aware of what we’re spending to ensure that we’re still remaining profitable and sustainable.“

Last month, Ms Lamason was named the winner of Queensland’s 2024 AgriFutures Rural Women’s Award.

She said the recognition had fuelled her ambition to boost the profile of tuna fishers and the sustainability of the local tuna industry.

“The award is a huge opportunity and a massive honour,” she said.

“We see this as a huge opportunity to have our fishing families recognised and instill trust in our customers that they look after the ocean, that our brand is worth their money.

“Over the past 18 months the cost of living has increased significantly and we’ve noticed people being more conscious of spending and want to understand where their money is going.

“Our end goal is to have processed Australian tuna on supermarket shelves.

“We know there’s a journey ahead but we are certainly looking forward to having some productive discussions with supermarkets.”

Previous article
Next article
Digital Edition
Subscribe

Get an all ACCESS PASS to the News and your Digital Edition with an online subscription

A decade of movement and mateship: How Ginny Stevens turned a...

Ten years ago, in the tiny Riverina community of Mangoplah in NSW, former Tasmanian country kid and agribusiness professional Ginny Stevens rolled out a...
More News

Duaringa family a finalist

Central Queensland's Andrew and Claire Mactaggart have been named a finalist in the Beef Farmer of the Year category at The Weekly Times Coles...

Game changer in fencing

Starting in 1867, leading manufacturer, Munro Engineers has moved from tobacco presses, chaff cutters and conveyors into PostDrivers and WireWinders. Munro first launched their revolutionary...

Building resilience for the Burnett

Last week saw a great mix of the community, from people of the land to people from the government coming together to participate in...

A life-changing accident

Just before Christmas in 2024, 17-year-old Alex Wilson’s life changed in a flash. A farming accident on his family’s Boonah property caused severe spinal injuries...

Hunter snares his highly-fancied female

Budding cattleman Hunter Ellem of Baryulgil, NSW has taken home an exceptional purebred heifer to kickstart his Santa Gertrudis breeding program after claiming the...

Young breeders signal strong future

Tilly Hanson, a bright and enthusiastic participant from Clifton, Queensland said her primary motivation for attending the Santa Gertrudis National Youth Cattle Camp was...

Register for support

North Queensland farmers are showing extraordinary resilience, but we cannot mistake resilience for invincibility. Behind that strength are families facing real losses, exhaustion and...

Supporting Crows Nest since 1933

Whether you’re building a deck, freshening up the garden, tackling a weekend DIY job or simply grabbing the essentials, there’s one place in Crows...

FRRR grants support mental health

The focus has been shifted to focus on the mental health and wellbeing of our region’s farmers, who go above and beyond to supply...

West Oak Black Simbrah

West Oak Cattle Co owned and operated by James Hayden, Tara will present a strong and consistent draft of six Black Simbrah bulls...