Michael Crowley is the new managing director of Meat & Livestock Australia.
He will start the role on 27 May.
The announcement in April followed an extensive recruitment process to find a suitable candidate to lead the red meat and livestock industry Research and Development Corporation after Jason Strong resigned in November 2023.
MLA chairman Alan Beckett said Mr Crowley came to the role with extensive experience within the industry domestically and internationally, including several senior roles previously with MLA.
Over a 14-year period these included manager of Meat Standards Australia (MSA), regional manager for Europe and Russia and general manager for Research, Development and Adoption.
He was most recently chief executive officer at Herefords Australia.
“The MLA Board is thrilled to announce Michael as managing director,” Mr Beckett said.
“His knowledge of the industry and of MLA’s functions will see him well-placed to ensure MLA continues to deliver high impact services and outcomes for industry.
“MLA is about to begin consultation and development of a new five-year strategic plan and we look forward to Michael leading that process.”
Mr Crowley’s 20 years of industry experience includes previous ownership of a cattle and beef marketing business and property management covering stud and commercial operations.
He said he was excited by the “opportunity and privilege” to lead MLA as its managing director.
“The Australian red meat and livestock industry is an exciting and dynamic industry,” Mr Crowley said. “MLA has a key role in driving that further through R&D, innovation, marketing and much more.
“I look forward to working with the MLA team, its Board, levy-payers, peak councils, government and all of our partners to deliver high impact outcomes for the industry.”
