Beef industry on show

Beef2024 in Rockhampton on 5 to 11 May will showcase Australia’s beef industry to the world. Picture: CONTRIBUTED.

Global delegates interested in Australia’s beef industry will get a taste of the country’s leading technologies, genetics, products and services at Beef2024 in Rockhampton on 5 to 11 May.

The triennial event will showcase Australia’s beef industry and provide unique opportunities for global delegates to meet with key Australian industry personnel and government officials.

Beef Australia CEO Simon Irwin said Beef Australia’s 2024 international program was shaping to be a “true reflection“ of all Australia’s beef industry had to offer the global marketplace.

“Beef2024 will see Australia’s leading tech companies, cattle producers, agribusinesses and the rest of the nation’s agricultural sector all come together in one place – at one time – for a week-long showcase of Australia’s beef industry,” Mr Irwin said.

“Our Handshakes Program will enable international delegates to meet face-to-face with Australian producers and industry stakeholders through business matching meetings, promoting collaboration, understanding and cooperation between international and domestic stakeholders.

“Beef Australia invites any international businessmen and women interested in Australia’s beef industry to come out to Australia and experience Beef2024, to see the latest advancements in Australia’s beef industry and network with key beef industry personnel.”

Queensland Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner said Beef2024 was a truly international event.

“This event will showcase the very best of cutting-edge beef production right here in Queensland, Australia and it is wonderful that the eyes of the world’s industry will be on us through this event,” he said.

“Queensland leads the way with beef exports from Australia and this event gives us even more opportunity to show international delegates how good our products, technology and sustainability can be.”

Beef Australia’s International Committee chair Greg Pankhurst said it’s great to see Beef Australia’s international program back in 2024, with the 2021 program cancelled due to the global COVID pandemic.

“We’ve seen a renewed level of interest in Beef Australia’s 2024 International Program, with global delegates signed to the program from Indonesia, Vietnam, Malaysia, Singapore, Brunei, Thailand, Japan, China, USA, Canada, UK, France, New Zealand, New Caledonia, Papua New Guinea, Fiji, South Africa, Ghana, Argentina, Uruguay and Brazil,” Mr Pankhurst said.

“International delegates who are part of the program will have the chance to meet with key beef industry personnel, including high profile Australian government officials and Australian cattlemen and women who are leaders in the field of genetics and beef production.

“They will also get to hear from leading global beef industry stakeholders address worldwide issues surrounding the beef industry, listen to numerous educational seminars, be part of the climate change discussion and partake in facilitated trade meetings.

“For those who want to see an Australian beef cattle operation first-hand, Beef Australia is also offering delegates the opportunity to visit real working cattle properties through its Property Tours program.

“With more than 5000 stud cattle on site, international delegates will also get to see first hand Australia’s leading genetics and stud cattle, as well as taste some of Australia’s best beef.

“To top off your beef experience, attending Beef2024 will also give you a great opportunity to come and explore Queensland’s famous Great Barrier Reed and the iconic Australian outback.”

Key Highlights of Beef2024

Live demonstrations and competitions:

Witness Australia’s premier national stud and commercial cattle competitions, machinery demonstrations and skill challenges that exemplify the exceptional standards and capabilities of Australia’s beef industry. Learn from the experts, network with fellow professionals and witness the best-in-class practices firsthand.

World-Class Trade Fair:

Experience an extensive showcase of cutting-edge technologies, equipment, products and services that drive innovation and efficiency in the beef industry. The event will feature a diverse range of exhibitors, including producers, processors, exporters, equipment manufacturers, research institutions and more.

Thought-provoking seminars and symposium:

Engage in stimulating discussions and gain valuable insights from industry thought leaders, experts and researchers. The program will cover a wide array of topics, including animal genetics, sustainability, food safety, market trends, digitalisation and international trade, to name just a few.

Networking opportunities:

Forge new international business relationships, strengthen existing partnerships and expand your network through various events. Connect with key decision-makers, potential collaborators and influential stakeholders from across the globe.

Social and cultural experiences:

Immerse yourself in the vibrant Australian culture and hospitality while enjoying live entertainment, cultural performances, culinary delights and the breathtaking beauty of the host region. Experience Australia’s warm welcome and enjoy the local attractions and experiences available.