Beef, but make it award winning!
Held once a year in conjunction with the Ekka, the RNA Paddock to Palate competition is Australia’s richest beef supply chain competition.
It pits the best cattle producers against each other to create arguably Australia’s best and most prestigious beef.
Proud host of this competition is Australia’s largest lot feeder and beef producer; JBS.
Producers from across Queensland enter cattle into the competition, where they are fed for 70 or 100 days, depending on the competition class.
The entrants are then processed through JBS’s vertically-integrated Beef City feedlot and processing plant, located west of Toowoomba.
The competition cattle are available through the Royal 100 beef brand, highly sought after by food service operators and retailers across Queensland during the Ekka period.
They are renowned for delivering consistent, delicious tasting beef.
Entrants in the RNA Ekka Paddock to Palate Competition represent our diverse and valuable producer community from across regional Queensland, including Darren and Alice Marks from Winvic in Kilcummin, 40km north of Clermont in central Queensland.
The Marks said participating in this competition is to benchmark their cattle and demonstrating their commitment to producing quality beef is a “key motivator“.
“Our whole reason for doing what we do is to produce delicious beef,” they said.
Fellow competitors, Peter and Pat Mahoney from Gyrandra Santa Gertrudis at Theodore, central Queensland, regularly enjoy the fruits – or should we say beef – of their hard work.
The Mahoneys often process their own beef, knowing exactly where it came from and would like the same experience for those who aren’t on the land.
“I do see the value in that for a consumer as well, to be able to see that story of where their beef came from,“ Peter said. “We’re part of that, you know.“
Meet more of our valued producer partners by following Royal100Beef on Instagram.
Royal 100 beef is now available from:
* Super Butcher physical stores in Brisbane, and online
* Ekka’s Stocky’s Bar
* Deery’s Restaurant, Brisbane
* Albatross Bay Resort, Weipa
* Cattle Camp Hotel, Charleville
* Coolangatta Hotel, Coolangatta
* Criterion Hotel, Dalby
* Grand Hotel, Thursday Island
* Grand View Hotel, Bowen
* Hotel Metropole, Proserpine
* Isa Hotel, Mount Isa
* Lees Hotel, Ingham
* Longreach Tavern, Longreach
* Maraboon Tavern, Emerald
* Royal Hotel, Ingham
* Seabreeze Hotel, Mackay
* Sunset Tavern, Karumba
* The Australian Hotel, St George
* The Club Hotel, Chinchilla
* The Commercial Hotel, Chinchilla
* The Commercial Hotel, Kingaroy
* The Criterion Hotel, Warwick
* Walkabout Lodge, Nhulunbuy
* Windsor Hotel, Dalby.
