A power ballad about peanuts for the nation is set to be the latest craze as Australian farmers sing about how they are ’simply nuts’… for Aussie peanuts.
The song and music video was released by Bega Cheese Limited brand Simply Nuts and peanut farming families on Thursday, 21 October.
The light-hearted and catchy tune aims to raise awareness of Aussie peanuts and to celebrate the hard work of peanut farmers.
’We’re Simply Nuts (For Aussie Peanuts)’ stars real peanut farmers from across Queensland who have a message for the nation -they’re nuts about Aussie peanuts.
Mark Rackemann, a third-generation Coalstoun Lakes peanut farmer, explained that recording the song was unlike anything that he, or the group of farmers who joined him, have ever done before. Mark, his son Cam and his nephew Ben, along with their families joined in the fun.
“I’ve been growing peanuts my entire life and, along with my family, couldn’t be happier to be involved in recording We’re Simply Nuts (For Aussie Peanuts). This song is just what the Australian peanut industry needs to promote Australian farmers. We need this now more than ever,” said Mark Rackemann.
“That’s why being involved today means so much to us,” added Cam Rackemann and partner, Michelle van der Meulen.
Simply Nuts was proud to see so many hard-working Aussie peanut farmers throw their Akubra into the ring to get involved.
Jacqui Roth, Simply Nuts Marketing Manager, explained how peanut farmers who supply their delicious Australian peanuts to Bega Cheese Limited (Bega) responded to the callout to see a nutty power ballad for the nation.
“This idea all started because we wanted to shine a spotlight on Aussie peanut farmers – they’re the stars of the show, and what better way is there to showcase the passion for Australian peanuts and industry, than to feature those who make it all possible?” said Jacqui Roth.
“Believe it or not, the farmers that you see in We’re Simply Nuts (For Aussie Peanuts) aren’t actors – they’re real, hard-working Aussie peanut farmers, who generously gave up their time to record what we consider a gift to the nation’s eyes and ears.”
The Australian peanut industry has faced many trying times and some very challenging growing conditions, but peanut farmers couldn’t be happier to grow peanuts.
“We love growing peanuts and we’re feeling really positive about the future of the industry, so much so that we were willing to do something that we’ve never done before to share this passion with the nation,” said Mark Rackemann.
Australians might be surprised to learn that, currently, two thirds of the peanuts that are consumed in Australia are imported.
Bega is working with Aussie peanut farmers to grow the size of the Aussie peanut industry – and is why Bega is proud to offer the nation Simply Nuts. Simply Nuts is proudly made using 100 per cent Australian peanuts.
Ben and Steph Rackemann think all Australians should go absolutely nuts for Aussie peanuts.
“Supporting Simply Nuts is amazing because Australian product is amazing – Simply Nuts is made from 100 per cent Australian peanuts and that is really special. We’ve put our heart and soul into We’re Simply Nuts (For Aussie Peanuts), and we really hope you love it,“ the Coalstoun Lakes couple said.
