Cotton Australia (CA) has launched a creative new competition that invites entrants to take unique photographs showcasing their experiences and dispel myths surrounding cotton production, community life, innovation and the growers themselves.
The Click 24 Competition aims to empower growers and their regional communities through the lens of photography, thereby providing participants with an opportunity to open a public window to their farming life.
Contest organiser and CA communications manager – digital Desley Sheedy said the photo competition was for growers, community members and those involved in agriculture.
She said it encouraged them to delve deep into the heart of the industry and cotton growing communities, highlighting the dedication, hard work and innovation that defines modern cotton production.
“Categories are based on the Australian Cotton Sustainability Framework pillars; Planet, People, Paddock and a ‘wildcard’ category where entrants are encouraged to take a photo that challenges misconceptions about the cotton industry.
“Or, (where the photo) tells a story about living and working in rural Australia that the public may not know about.
“Participants have the chance to win a total prize pool of $7000 and category finalists will have their photos put on display at the upcoming Australian Cotton Conference on the Gold Coast where a people’s choice winner will be judged.”
Prizes include:
* Overall first place winner: $2500 voucher – voucher from Camera House, JB HiFi or a Qantas travel voucher.
* Runner Up: $1500 voucher – voucher from Camera House, JB HiFi or a Qantas travel voucher.
* People’s Choice: $1000 voucher from one of our Australian Cotton brand partners: Country Road, RB Sellars, Sheridan or RM Williams.
* Category winners: $2000 (4 x 500) vouchers – choice of voucher from one of our Australian Cotton brand partners: Country Road, RB Sellars, Sheridan or RM Williams.
CA CEO Adam Kay encourages entries from across the industry and beyond.
“For growers, this competition represents an opportunity to shape the narrative surrounding their livelihoods and offer an authentic glimpse into the reality of cotton farming.”
For more information on how to enter and competition guidelines visit the Cotton Australia website.
Cotton Australia is the peak representative body for Australia’s cotton growing industry.
