Midas Gelbvieh, a respected name in the Australian cattle industry since 1990, continues to make its mark with standout results at this year’s Ekka in Brisbane.
The stud, founded by Robert Smith and Chris Braithwaite, built its reputation on producing sound, functional cattle capable of thriving in both stud and commercial operations.
Their journey began when Mr Smith and Mr Braithwaite first encountered the Gelbvieh breed at Ekka in 1990.
Intrigued by its strong performance data from the Clay Centre in Nebraska, USA, they formed a joint venture with other breeders to introduce the cattle to Australia.
Since 2006, Midas Gelbvieh has enjoyed consistent success in the showring, mirrored by strong demand in the commercial sector for its genetics in crossbreeding programs.
At Ekka 2025, Chris Braithwaite claimed multiple accolades, including Grand Champion Cow or Heifer, Senior Champion Bull, Breeders Group and Most Successful Exhibitor.
Judge John Mercer praised the winners for their outstanding breed characteristics and true-to-type qualities.
In particular, the Grand Champion Cow drew attention for her femininity and the quality of her bull calf at foot — a testament to the Gelbvieh’s renowned milking ability and strong udders.
“She is a very feminine cow with a magnificent calf,” Mercer said, noting the impressive potential shown in the young bull calf.
With results like these, Midas Gelbvieh continues to prove why the breed — and the stud — hold a special place in both the showring and the paddock.
The Senior Champion Bull Midas will sell at the Golden Advantage Gelbvieh sale near Clermont on 9 September, 2025
